
Sam Pan Factory x Boomerang x 中環蘭桂坊LKF
Fashion Reason 2024
Fashion Show x Halloween Party
Hong Kong, Lan Kwai Fong — On October 26, 2024, the "Fashion Reason Fashion Show x Halloween Party," organized by Sam Pan Factory, will take place at Boomerang - The Illusionist in Lan Kwai Fong. This event will showcase the creative works of several emerging fashion designers from Hong Kong and will receive enthusiastic support from numerous celebrities and fashion enthusiasts.
Halloween, as a festival filled with creativity and imagination, encourages people to showcase their individuality and uniqueness. Silver Tam and Jaslyn Lau, founders of Sam Pan Factory (衫辦闖), hope to seize this opportunity for designers to express their understanding of fashion and interpretation of culture through their works. Additionally, the event will feature music and dance performances to enhance the party atmosphere, attracting more individuals interested in fashion and the arts to participate.
We would like to express our sincere gratitude to the following organization for their support in making this event a success:
Collaborate: MOD Makeup Academy、Playful Studios
Sponsor: Aiya Idea Limited、Chios Club、Red Bull、Silver-In Fashion Design、Suki Nail Beauty、V極纖 Vextrim
Support: FashionEDU、Marchesa、L_N_、Yam Studio、ARTWARE、PROVA、Karl 許嘉浩 @karlhuikaho、Fashion TV、Brenda Choi、成爺、@yam_studio_poster_company
Performers: Mok Hoi Him (莫凱謙)、OKAY OKAY、Regent C、Zetapha
Models: Angelo、Matthew、Johannes、Stephen、Dave、Domenica、Howard 、Cherly、Emma、Kouya、Janet 、Ling、Yuki 梁欣娟、Eva、Sabrina、翹翹
MC: Anfiel
The Fashion Reason 2024 presentation is themed around horror aesthetics. The fashion artworks are designed by Hong Kong fashion designers, who also orchestrated the performance effects and interpretive details. Special thanks to the professional special effects makeup team, MOD Makeup Academy and the models for their live interpretations.

Designer: Howie Leung
Project: 活死人 Living Dead
零壓力,無動力,人生等同活死人,失去夢想及目標。
"Living Dead" would like to lose individual dream and goals under zero pressure and no motivation.

Designer: Jaslyn Lau
Project: 非人類 WAAA - We Are All Alien
工作狂的全心投入讓他們的形態彷彿成了非人類的存在 The full devotion of workaholics makes their form seem to be a non-human existence.

Designer: Marchesa
Project: A Tale of Yearning and Resilience ゆきおんな(雪女) はっしゃくさま(八尺大人)

Designer: Neon so
Project: 肉慾 Desire
我們之所以不同塊肉一般,因為我們有慾望!
The reason why we are not like pieces of meat is because we have desires

Designer: Summer Lee
Project: 迷失的心臟 The Lost Heart
少女靈魂渴望找回自己的心臟,同時揭示她被操控的悲劇 The girl's soul longs to regain her heart, while revealing the tragedy of her manipulation.

Designer: Tina Pang
Project: Venomous Velvet
蛛絲抹殺情色的秘密,血色的盛宴到達頂點
The spider's silk veils secrets of desire as the crimson feast reaches its peak

Designer: Bicy Yip Yeung Yeung
Project: 上帝工程 The God Project
探尋起源,審視命運,重塑與生命的聯繫
Exploring origins, examining destiny, reshaping the connection with life
Highlight of Event